Starbucks opens its second charitable community store in Dallas

Everyone’s favorite coffee chain Starbucks has opened one of its rare community stores in Dallas, in a neighborhood that absolutely adores it: the cool, up-and-coming Casa View neighborhood on the far east side of the city, if you head further east, you’re in Mesquite.

The store is located at 10305 Ferguson Rd., in the Casa View Shopping Center in a very prominent location on the corner of Gus Thomasson Rd, in a former Payless shoe store that closed in 2018.

The mall has had an ongoing facelift/renovation and this particular storefront has been a major focus for the neighborhood with many hopes and dreams of what might go there. Obviously, getting a Starbucks is a dream come true.

Starbucks Community Stores focus on local hiring, partnerships with local nonprofits, and working with various contractors and subcontractors. They feature local artists and provide a unique retail space for local events and programs.

According to a press release, this is the 25th community store nationwide and the second community store in the Dallas area. The first opened in Red Bird in 2018, where it was welcomed by the community. The business has strong partnerships with local organizations and has played a role in many important community events, such as collaborating with Kimball High School on a business pitch competition and hosting a COVID-19 vaccine pop-up.

The Casa View location has 32 employees and includes a community space for local events.

It also has a custom mural by local East Dallas artist Alec de Jesus, which illustrates community growth, transformation, generational bonds, and the way coffee often plays a part in those bonds.

To celebrate the store opening, Starbucks is donating $2,500 to each of the following charities:

  • Wilkinson Center – Supporting Dallas families facing challenges such as food insecurity, lack of education, economic instability, unemployment and underemployment.
  • Owenwood Farm and Neighbor Space – Fighting hunger in East Dallas through its community garden program.

Starbucks’ goal is to open 100 community stores in the United States by 2025. Most appear to be in less gentrified neighborhoods than Starbucks’ usual locations. (In Dallas, that would mean “Not On Preston Road.”)

After the 2020 census, the Casa View neighborhood was determined to be primarily Hispanic, so the neighborhood was wedged into District 2 by the City of Dallas Redistribution Commission to guarantee a solid Hispanic district on the Dallas City Council.

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