Online Language Learning Market Grows $ 21.57 Billion | Cengage Learning Inc., Duolingo Inc. and EF Education First Ltd. emerge as the dominant player

NEW YORK, January 11, 2022 / PRNewswire / – Facts about the online language learning market at a glance-

Attractive Opportunities In The Online Language Learning Market By Product, Language And Geography – Forecast and Analysis 2020-2024

  • All sites: 120

  • Companies: 10+ – Including Cengage Learning Inc., Duolingo Inc., EF Education First Ltd., Houghton Mifflin Harcourt Co., McGraw-Hill Education Inc., New Oriental Education and Technology Group Inc., Pearson Plc, Rosetta Stone Inc., Sanako Corp. and Voxy Inc.

  • Cover: Key factors, trends and challenges; Product information and news; Analysis of the value chain; Analysis of the parent market; Provider landscape; COVID impact and recovery analysis

  • Segments: Product (courses, solutions and apps) and language (English, Mandarin, Spanish and others)

  • Geographies: North America, Europe, APAC, South America, and MEA

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According to the latest Technavio market study, the Online language teaching market size is expected to increase $ 21.57 billion from 2019 to 2024. However, the growth dynamic is expected to slow down in the forecast period with a CAGR of 20%. The report provides a detailed analysis of the drivers and opportunities, best winning strategies, competitive scenario, future market trends, market size and estimates, and key investment pockets.

APAC will have the highest growth rate with 45% of the world market share. China and India are the key markets for online language learning in APAC.

Download the FREE sample: for more additional information on the main countries in all regions.

Supplier insights

The online language learning market is fragmented due to the presence of several regional and international players.

Cengage Learning Inc .: The company provides teaching and learning products for the English language for students and professionals.

Duolingo Inc .: The company offers a variety of online language courses including English, Chinese and Spanish.

EF Education First Ltd .: The company offers over 150 academic courses in 50 destinations and in 9 languages. Some of the most popular courses are the EF Intensive, EF General, and EF Foundation.

Houghton Mifflin Harcourt Co .: The company offers intervention solutions that meet curriculum requirements outside of the core disciplines. The company also offers cognitive and formative assessment tools and platform solutions at the district and state levels.

McGraw-Hill Education Inc .: The company provides digital learning solutions that include adaptive digital learning tools, online assessment software, course management, cloud-based management software, cloud-based classroom activities, capture and playback, online access to e-books, and social and community tools.

Find more highlights about the providers and their product offerings. Download a free sample report

Regional market outlook

The growth of the online language learning market in APAC will be significant during the forecast period. The increasing enrollment of Asian students at foreign universities in North America and Europe is driving the growth of the online language learning market in APAC. In addition, factors such as the increase in the number of start-ups, increased investments, the steady growth of the economy and favorable government measures contribute to the growth of the regional market.

Download our FREE sample report for other important highlights on the regional market share of most of the above countries.

Latest drivers and trends that drive the market-

Online language learning costs less compared to offline learning courses because it eliminates the cost of the classroom, equipment, and other essential classroom materials. In addition, many advantages of online language learning models such as easy registration, flexibility, bespoke study materials, live chats and forums, feedback on quizzes and tests, and independent learning are increasing their popularity with students, which is driving the growth of the market.

Vendors in the market are focused on introducing online language learning models through the integration of AI. Using AI enables providers to offer bespoke products for learners, students and travelers in business. Although the integration of AI is still in its infancy, it is expected that it will gain importance among users during the forecast period and that it will have a positive impact on market growth.

For more information on various other market drivers and trends, please visit our FREE sample report.

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Online Language Teaching Market Size

Report coverage


Page number


Base year


Forecast period


Growth dynamics & CAGR

Slow down with a CAGR of 20%

Market growth 2021-2024

$ 21.57 billion

Market structure


YoY Growth (%)


Regional analysis

APAC, Europe, North America, South America and MEA

Contribute to the market

APAC at 45%

Main consumer countries

China, India, USA, UK and Spain

Competitive landscape

Leading companies, competitive strategies, level of consumer engagement

Company profile

Cengage Learning Inc., Duolingo Inc., EF Education First Ltd., Houghton Mifflin Harcourt Co., McGraw-Hill Education Inc., New Oriental Education and Technology Group Inc., Pearson Plc, Rosetta Stone Inc., Sanako Corp. and Voxy Inc.

Market dynamics

Overall market analysis, market growth factors and barriers, analysis of fast growing and slow growing segments, impact of COVID-19 and future consumer dynamics, analysis of market conditions for the forecast period.

Adjustment area

If our report doesn’t contain the data you are looking for, you can contact our analysts and customize segments.

about us
Technavio is a leading global technology research and consulting company. Her research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library. Her customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s extensive coverage, extensive research and actionable market insights to identify opportunities in existing and potential markets and assess their competitive position in changing market scenarios.

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Technavio (PRNewsfoto / Technavio)

Technavio (PRNewsfoto / Technavio)



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