THE Greenhouse at Village Square Alabang, the first shopping mall in the Philippines developed by Megaworld Lifestyle Malls, has been recognized for its innovation, winning Brand Transformation of the Year-Philippines at the recently concluded 17th Retail Asia Awards.
Recognizing the growing demand for plants and gardening supplies and the need to cater to the burgeoning gardening community, Megaworld opened and rebranded one of its community centers, The Village Square Alabang, as a Greenhouse at Village Square Alabang.
Now, the premier plant sanctuary mall in the Philippines brings popular plant sellers and garden suppliers together under one roof – a safe and convenient place for plant lovers and garden enthusiasts for their planting needs and expertise.
Megaworld considered Greenhouse at Village Square Alabang to be a key project due to the land being blessed with an abundance of plant species and cultivars in a tropical country.
Jumping from one store to another required a lot of legwork on the part of the seller, while logistics and package handling became common problems for plant sellers. With most plant sellers located in the suburbs and provinces, it has been difficult for plant buyers in the city to get or buy plants, especially with travel restrictions put in place by local authorities.
Despite the community’s changing restrictions and quarantine, Greenhouse at Village Square Alabang has been able to bring the gardening community together – of experts, enthusiasts, novices and plant and garden traders.
The Retail Asia Awards is a prestigious annual event that brings together the region’s best retailers and recognizes the most outstanding retail initiatives.
The Greenhouse at Village Square Alabang was also awarded a Silver Stevie in Asia Pacific
2022 Stevie Awards for Innovation in Brand Renewal as the First Mall of Its Kind in the Philippines.
Visit www.megaworld-lifestylemalls.com for more informations.