After working in flower design while studying interior design and architecture, Molly Hoover owned and operated a flower design studio and event consultancy in the Twin Cities for 14 years. She moved to Naples from her home state of Minnesota 21 years ago and founded the Molly Hoover Design Group nine years ago. Since then, she has won numerous Sand Dollar Awards from the Collier Building Industry Association for her residential and commercial designs. In 2019 and 2020 she was voted one of the top 25 designers in Southwest Florida by Design and Décor. Ms. Hoover and her professional team pride themselves on combining crisp, clean architecture with custom upholstery, antique and classic furniture, and modern and contemporary art.
Describe your approach to interior design in no more than five words.
Intention. Harmonious. Bio. Demanding. Greeting.
When / how did you know that you wanted to become an interior designer?
I’ve always loved every design. I grew up in a very creative, talented family and have been surrounded by design in every aspect of my life. Design was an easy and inspiring decision while studying.
Tell us about your very first project in Naples.
We had a memorable job soon after the studio opened. We were called in by a building contractor at very short notice to help with the selection of a surface color for casement windows. That one decision, made during an hour-long consultation, resulted in a complete overhaul of more than a million dollars. Even now, seven years later, we are still working with this customer.
And what about one of your most demanding projects?
We have been entrusted with major renovation projects by two different customers. The planning, selection and pricing process took months. Then when the budget numbers came back, both clients decided to demolish their existing properties. The real estate market in Naples did not support the dollar amount needed to remodel an “old” home. The process of starting from scratch is great, yes, but we had to create a completely new team and come up with completely new design concepts and choices for both clients.
What is your favorite room / place in your own home?
My favorite place in my home is a small, cozy area next to the large room with a view of the back lake. Four chairs around a high table invite you to chat, but the space is also perfect for reading. Although the trend is towards large spaces, I love my small space full of character and design elements that are unmistakably mine.
What do you think are must-haves for a great room / family space for people to meet?
Exceptional interior design in every room honors the surrounding architectural structure and promotes harmonious and balanced relationships between indoor and outdoor spaces. In order to achieve this balance, we have to be very conscious when it comes to architectural design elements as well as ceiling and ambient lighting. We need to scale the space with both large entertainment rooms and smaller cozy rooms. A great room needs to be comfortable for one or two people every day, but also equally great for entertainment at the same time.
Guide us through the process when starting a new project with a client.
Getting to know our customer is the most important starting point in the design process. When we talk personally about family, their life up north or elsewhere, and their Florida lifestyle, we gain important insights into our customers and their relationship with their new home. After that, it is imperative for us to study and revise all aspects of the architectural plans in order to create a functional living space. This includes architectural layout, spatial planning, lighting, etc. The intensive time invested in the run-up to the project creates a solid plan that provides us with the perfect canvas for the decorative phases.
Describe your perfect customer.
The perfect design customer is someone who can communicate with us easily. Someone who trusts that we are working our magic and who is willing to think outside the box. One who is willing to be a little bold or playful in the design elements so that we can bring together unexpectedly great results.
Do you have a design pet freak?
My design Pet Peeve creates the same design over and over again. I know every interior designer has their signature, but it should be subtle. Every project should be unique and be the signature of the client’s personality or vision of their home, not mine.
Remodeling or starting from scratch? Do you have a preference What are you doing more of
Remodeling work is a very pleasant challenge. Redesigning a space that doesn’t work effectively with the client’s lifestyle is like a puzzle. We have to balance all the wishes and needs of the customer with the architectural possibilities and constraints of the space. Nevertheless, new construction is fun because we are there from the ground up. We have the opportunity to work in a team, with the customer, architect, contractor and design team producing a thoroughly thought-out product. Every detail is deliberate, specific, creative and functional while complying with today’s building codes. We do a lot of both and enjoy it equally.
Any trends that you particularly love? And which ones will you like to see or were you happy to see leave?
I love that today’s trends are in line with my design philosophy, which includes clean lines, organic elements, lots of texture, pops of color, and items that you love, not just things that fill rooms.
What do you think you would do if you didn’t?
I would love to study landscape design and create beautiful sanctuaries that combine nature with personal living and entertainment spaces. Our outdoor living spaces are an extension of our home, and bringing these two worlds together into one is my ultimate goal. In my own home, my hands always seem to be stuck in the dirt planting flowers, shrubs and vegetables. I am very happy about this active creative power. |
Molly Hoover design group
7935 Airport – Pulling Road, Naples